A forecast the board believes
Replace gut-feel pipeline reviews with a weighted, stage-tested forecast wired to live data. Most clients tighten variance below 8% in a quarter.
How we deliver it →Fractional RevOps · MarketingOps · SalesOps
Clear the fog.Hit the number.
We're Fractional Operations Group, FOG for short, based in Asheville, NC, working with companies across the country. We embed with B2B SaaS companies and mission-driven nonprofits to clear the fog in your pipeline, your data, and your GTM motion, so the next quarter is the one you actually forecast. We customize every build to the shape of your team, including custom CRM solutions when off-the-shelf tools do not fit.
What we do
Three practices. One revenue engine.
01
Revenue
Operations
Forecasts you'd stake your job on. Clean data from first touch to renewal, a stack that talks to itself, and a board deck that doesn't need an asterisk.
02
Marketing
Operations
Attribution your CFO trusts, lifecycle automation that respects humans, and a clear answer to which dollar drove which deal across every channel.
03
Sales
Operations
CRM hygiene, territory and comp that motivate the right behavior, and enablement reps actually open. Less admin, more closed-won, every quarter.
Outcomes
What "clear" looks like
in 90 days.
No 60-page strategy decks. We ship working systems your team actually uses: clean dashboards, documented playbooks, and automations that keep paying off long after we step away.
Attribution that ends all debate
Multi-touch attribution stitched across HubSpot, Salesforce, and ad platforms. Sales and marketing finally agree on which channels drive revenue.
How we deliver it →A GTM motion you can repeat
ICP, segmentation, plays, and SLAs documented and instrumented. New reps ramp faster and campaigns map to pipeline targets instead of vibes.
How we deliver it →A CRM your team keeps clean
Deduped accounts, enforced required fields, lifecycle stages that mean something, and automation that keeps it clean without nagging the team.
How we deliver it →Lifecycle flows that convert
Nurture, onboarding, and expansion sequences built on real behavior, not the same newsletter for everyone. Built once and owned by your team.
How we deliver it →Territories and comp that scale
Quotas, splits, and territories that match the math of your business. Reps know how they win and finance knows exactly what they will pay out.
How we deliver it →